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Conversions Discrepancy With Affiliate: What Can I Check?

Time to read: 6 min

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Once you've established postback/pixel integration with your Affiliate, Affise starts sending information about conversions to him. You may come across conversions discrepancy, which can happen within a specific Offer/Offers of the particular Advertiser. 

detective.jpgIn this case, all you need to do is to follow the steps below to find out whether it's a real discrepancy or not:

There are two possible cases:

  1. The affiliate has more conversions than you.
  2. The affiliate has fewer conversions than you.

What to do if the Affiliate has fewer conversions than you?

1. Check the Timeframe you're correlating the number of conversions with your Advertiser. Make sure it's the same on both ends.

2. Check the Timezone. Make sure it's the same on both ends. If you're working with your Advertiser in different timezones, you can easily check statistics on your end in a specific timezone by just switching it in the related filter:

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3. Check the time when the affiliate's postback link for a particular offer was set up. You can do it in Users - Users activity log under 'Postback new' type of actions. Find more information about the User activity log here.

Let's suppose you've received 100 conversions for this offer, all of them belong to the affiliate with whom you have a discrepancy. If there were not any postback link set up for this affiliate, the system didn't send information about conversions. Once you set up the link, the system will send only those conversions, which will come after that. Here you can learn how to set up a postback for affiliates.

If you want to send conversions, which had come before you set up a postback link, you can edit conversions, for example, their statuses.

Please consider the 'Send affiliate postback for any conversion changes' flag when checking this point.

4. Check the settings of postback sending. You can do it on the affiliate edit page, where all existent postback links for his particular affiliate are located. There is a specific logic of postback sending, which supposes situations, when the postback may not be sent at all. Attentively check the matching of conversion statuses and goals. 

Also, you can check whether settings were changed: go to Users Activity log and use the 'Postback change' type of action.

The example: let's suppose you've received 100 conversions and all of them are supposed to be sent to the affiliate. All of them have 'Declined' status, however, the postback link is triggered by 'Approved' status only. Thus information about conversions won't be sent to the affiliate.

5. Check whether the conversions presented in Affise and absent on the Affiliate's side were imported or not. There are two ways of how to do that:

a) Go to Statistics - Server postbacks, apply relevant filters, and try to find whether server postbacks for those conversions came or not. If you can't find them (they should have '1' status only), you can check the User's activity log.

b) Go to Users - Users Activity log and apply the 'Conversions import' type of actions. 

6. Make sure there are no errors in the 'Affiliates postbacks' slice of Statistics in the 'HTTP code' column. The only correct code is 200. If you see other codes, it means information about conversions wasn't sent to the affiliate. There could be different reasons depending on a certain code. Here you can find information about different codes.

What to do if the Affiliate has more conversions than you?

1. Check the Timeframe you're correlating the number of conversions with your Advertiser. Make sure it's the same on both ends.

2. Check the Timezone. Make sure it's the same on both ends. If you're working with your Advertiser in different timezones, you can easily check statistics on your end in a specific timezone by just switching it in the related filter.

3. Make sure there is only one postback link set up for this offer. Go to the affiliate edit page and vies the list of postbacks. Conversions will be sent twice if:

  • There are two or more local postbacks for the same offer.
  • There are two or more global postbacks and there are no local postbacks for this particular offer at all.

4. Make sure the conversions weren't changed. Usually, a postback is sent twice for the same conversion if this conversion was edited (its status only if 'Send affiliate postback for any conversion changes' flag is OFF or status, revenue, etc. if this flag is ON). 

Example No.1: you received 100 conversions with a payout value '100'. 'Send affiliate postback for any conversions changes' flag is ON. Then you edited payouts: from 100 to 50. Postbacks will be sent once again, but you still have 100 conversions in Affise.

Example No. 2: you received 100 conversions with 'Approved' status, all of them were sent to the affiliate. 'Send affiliate postback for any conversions changes' flag is OFF. Then you changed conversions' statuses from Approved to Declined, and postback settings allow sending conversions of all statuses. Postbacks will be sent once again, but you still have only 100 conversions in Affise.

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If you feel like there are some questions left upon Conversions Discrepancy with Affiliate, feel free to contact the Affise Support Team via support@affise.com or your internal live-chat.

Written by Lizaveta Talkachova

 

 

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