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Clicks Discrepancy With Advertiser: What Can I Check?

Time to read: 5 min

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Once you have set integration with your Advertiser, you may face clicks discrepancy, which can happen within a specific offer/offers. 

detective.jpgIn this case, all you need to do is to follow the steps below to find out whether the discrepancy exists or not. 

There are two possible cases:

  1. The advertiser has more clicks than you.
  2. The advertiser has less clicks than you.

What to do if the Advertiser has less clicks than you?

1. Check the Timeframe you're correlating the number of clicks with your Advertiser. Make sure it's the same on both ends.

2. Check the Timezone. Make sure it's the same on both ends. If you're working with your Advertiser in different timezones, you can easily check statistics on your end in a specific timezone just switching it in the related filter:

timezone.png

3. Make sure that you have the whole chain of the redirections, starting with Affise tracking URL up to Advertiser's tracking URL. You can check how redirections work in any open source, for example, the Affilitest tool.

Redirect.png

import.pngAffise Tracking URL should be in the first instance before the Advertiser's Tracking URL. There should not be any additional redirections between Affise Tracking URL and the Advertiser's Tracking URL and no redirections at all.

4. Make sure that the offer's redirect type is 'HTTP 302 redirect'. Note that redirection types but HTTP 302 redirect may cause data discrepancy. You may check redirect type in 'Offers' Tab -> 'Offer edit page' -> 'Tracking' - > 'Redirect Type':

Redirect_type.png

import.pngAll redirect types but for '302 general' can cause clicks discrepancy since redirection flow can be blocked/banned on browser/firewall/antivirus, etc. level from the user's side. 

5. The Advertiser has more extended Targeting restrictions on his side. There is an example: your offer allows receiving traffic from Russia, however there are no other restrictions. The same offer on the Advertiser's side has not only GEO restrictions, but also limits related to OS, devices, sub accounts. Let's suppose you've received click from Russia, desktop, iOS. It was sent to the Advertiser, but it wasn't allowed to register clicks made with iOS. That's why this click was rejected once coming to the Advertiser.

6. Make sure nobody hasn't changed/edited the Advertiser's Tracking URL in the offer:

Tracking_URL_field.png

You can check it in Users - Users activity log under 'Offer edit' type of actions. Find more information about User activity log here.

There could be a situation, when the initial tracking URL was correct and it led to the right offer on the Advertiser's level. However after changing the new link leads to another offer.

Another situation: somebody edited the initial link in a way, which made it incorrect from structural point of view (for example, something is wrong with a protocol or parameters).

7. If you use Additional tracking URL and/or Landing pages, make sure nobody hasn't changed/edited those links. You can do it in User activity log with the help of 'Offer edit' type of actions. 

The possible reason of discrepancy could be the following:

a) There are several Additional tracking URLs in an offer, but one of them or more leads to another offer. That's why in Affise all clicks are registered for one offer, but on the Advertiser's side clicks are registered for different ones. Ask the Advertiser whether all additional tracking URLs should lead to the same offer.

b) Several landing pages are used. If one of them or more leads to another offer, then the discrepancy can be observed. You need to check "Landings" slice of Statistics and compare traffic for all landings of this offer with traffic on the Advertiser's side. 

8. The Advertiser's link can be blocked by third-party plugins used by an end user.

9. The end user could close the browser tab while the Affise tracking URL was redirecting to the Advertiser's tracking URL. That's why clicks were redistered in Affies, but were not sent to the Advertiser.

What to do if the Advertiser has more clicks than you?

1. Check the Timeframe you're correlating the number of clicks with your Advertiser. Make sure it's the same on both ends.

2. Check the Timezone. Make sure it's the same on both ends. If you're working with your Advertiser in different timezones, you can easily check statistics on your end in a specific timezone just switching it in the related filter.

3. Make sure, that only you have an Advertiser's tracking URL, which leads to his offer. If someone else has the same link, the Advertiser can receive clicks not only from you. 

You always can use specific macro {rand} - it sends a randomly generated unique number. It might help the Advertiser to understand which clicks are from Affise.

4. Make sure you have only one offer with the same Advertiser's tracking link and you check Statistics only for this offer. 

Let's suppose you have 3 offers with the same tracking URL, which lead to only one offer on the Advertiser's side. However, when comparing Statistics, you check only one offer - the discrepancy can be observed.

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If you feel like there are some questions left upon Clicks Discrepancy with Advertiser, feel free to contact the Affise Support Team via support@affise.com or your internal live-chat.

Written by Lizaveta Talkachova

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