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Parameters for Custom Data Postback (Talking Data)

Article in Chinese (original)

 

1.  Note for usage

Ad Tracking supports install/events postbacks in real-time based on http protocols. Users can learn the types of postbacks and the parameters for each. Please note when passing the data of organic installs TD won't attach related click parameters. 

2. Descriptions and definitions of the parameters

Event type:activation

Parameters:

Type

Macro

Field type

Supported OS

Description

Example

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

#APPSTOREID

int

IOS

App Store ID

1046850159

#APPKEY

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1451379329000

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

IOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

493002407599521

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

 

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

 

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

 

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

“jifeng_1”

 

#FRAUD_PREVENTION

string

IOS
Android

anti-fraud identifier

“0” means normal;
“1” IP anomaly;
“2” abnormal CTIT;
“3” abnormal linking;
“4” IP migration(only for the advanced version);
“5” abnormal LAT(only for the advanced version);
“6” new device(only for the advanced version);

 

#ATTRIBUTION_TYPE

string

IOS
Android

Type of attribution

“click” means click attribution;
“impression” impression attribution;
“deeplink” re-engagement attribution;

 

Event type:registration

Parameters:

Type

Macro

Field type

supported OS

Description

Example

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

#ACCOUNTID

string

All

account for the event

 

#APPKEY

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1451379329000

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

IOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

493002407599521

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

  #CHANNELPACKAGEID string All bundle id integrated in the app,aka ”channeled” “jifeng_1”

 

#DEEPLINK

string

All

deeplink

 

 

Event type:log in

Parameters:

Type

Macro

Event type

Supported OS

Description

Examples

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#ACCOUNTID

string

All

account in the app for the event

 

#APPKEY

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1451379329000

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

IOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

493002407599521

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

“jifeng_1”

  #DEEPLINK string All Deeplink  

 

Event Type:order

Parameters:

Type

Macro

Field type

Supported OS

Description

Examples

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

#ACCOUNTID

string

All

account in the app for the event

 

#APPKEY

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1451379329000

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

IOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

493002407599521

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

#ORDERID

string

All

Order id

 

#AMOUNT

long

All

order price(in cent)

600

#CURRENCYTYPE

string

All

international standard currency code

CNY

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

“jifeng_1”

  #DEEPLINK string All deeplink  

 

Event type:purchase

Parameters:

Type

Macro

Field type

Supported OS

Description

Examples

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1.45138E+12

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

#ACCOUNTID

string

All

account for the event

 

#APPKEY

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1.45138E+12

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

IOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

4.93002E+14

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

#ORDERID

string

All

Order id

 

#AMOUNT

long

All

order price(in cent)

600

#CURRENCYTYPE

string

All

international standard currency code

CNY

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

“jifeng_1”

  #DEEPLINK string All deeplink  

 

Event type:add to cart

Parameters:

Type

Macro

Field type

Supported OS

Description

Example

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

 

 

 

 

 

 

 

 

 

 

 

#ACCOUNTID

string

All

account in the app for the event

 

#APPID

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1451379329000

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

iOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

493002407599521

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

#ITEMS

string

All

product list

[{"id":"1234567", "name":"Le TV","category":"家电","unitPrice":199900,"count":10}]

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“Domob”

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

“jifeng_1”

#DEEPLINK

string

All

deeplink

 

 

Event type:check the cart

Descriptions:

Type

Macro

Field type

Supported OS

Description

Example

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

 

 

 

 

 

 

 

 

 

 

 

 

#ACCOUNTID

string

All

account in the app for the event

 

#APPID

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1451379329000

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

iOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

493002407599521

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

#ITEMS

string

All

product list

[{"id":"1234567", "name":"Le TV","category":"家电","unitPrice":199900,"count":10}]

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

“jifeng_1”

#DEEPLINK

string

All

deeplink

 

 

Event type:check products

Parameters:

Type

Macro

Field type

Supported OS

Description

Example

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign  

#SPREADNAME

string

All

Campaign name  

#UA

string

All

device UA data  

#CLICKIP

string

All

device IP  

#CLICKTIME

long

All

click time, 13-digit unix timestamp  

@_

json

All

parameters in json format {"a":"1","b":"2"}

Parameter for events

 

 

 

 

 

 

 

 

 

 

 

 

 

#ACCOUNTID

string

All

account in the app for the event  

#APPID

string

All

the only identifier of the App in AdTracking system  

#EVENTTIME

long

All

event time, 13-digit unix timestamp  

#OSVERSION

string

All

system version  

#DEVICETYPE

string

All

device type  

#IDFA

string

iOS

the ad tracking identifier in ios  

#MAC

string

Android

Mac address compliant with IEEE 802 standard  

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service  

#ANDROIDID

string

Android

the only device identifier for Android devices  

#IMEI

string

Android

the International identification code for mobile devices  

#TDID

string

All

the only device identifier on TalkingData  

#IP

string

All

ip of the event  

#ITEMS

string

All

product list  

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

 

#DEEPLINK

string

All

deeplink

 

 

Event type:role creation

Parameters:

Type

Macro

Filed type

Supported OS

Descriptions

Example

Parameters for clicks

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

@_

json

All

parameters in json format

{"a":"1","b":"2"}

Parameters for events

 

 

 

 

 

 

 

 

 

 

 

 

#ACCOUNTID

string

All

account in the app for the event

 

#APPID

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#EVENTTIME

long

All

event time, 13-digit unix timestamp

1451379329000

#OSVERSION

string

All

system version

9.2

#DEVICETYPE

string

All

device type

iPad4,4

#IDFA

string

iOS

the ad tracking identifier in ios

6C59CB5A-3091-4246-AA6E-9C025FE0E33B

#MAC

string

Android

Mac address compliant with IEEE 802 standard

AB:12:CD:34:EF:56

#ADVERTISINGID

string

Android

advertising ID,provided by Google Play Service

4c30a866-30d6-4418-a6dc-0f702737bf58

#ANDROIDID

string

Android

the only device identifier for Android devices

 

#IMEI

string

Android

the International identification code for mobile devices

493002407599521

#TDID

string

All

the only device identifier on TalkingData

hc5e59e1926ee0fe142b22610cdda14df

#IP

string

All

ip of the event

123.123.123.123

#ROLENAME

string

All

Role name

张三

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

#CHANNELPACKAGEID

string

All

bundle id integrated with apps, aka ”channeled”

“jifeng_1”

#DEEPLINK

string

All

deeplink  

 

Event type:click ad

Parameters:

Type

Macro

Filed type

Supported OS

Descriptions

Example

Parameters for clicks

 

#SPREADURL

string

All

6-digit short link, which is the only identifier for the campaign

Vx7b6c

#SPREADNAME

string

All

Campaign name

“多盟推广-素材1”

#UA

string

All

device UA data

 

#CLICKIP

string

All

device IP

123.123.123.123

#CLICKTIME

long

All

click time, 13-digit unix timestamp

1451379329000

#APPID

string

All

the only identifier of the App in AdTracking system

10691808c7dc494eba8afd44cdef1df7

#ADNETNAME

string

All

name of the affiliate (unique code in English)

“Domob”

#ADNETDESC

string

All

description of the affiliate(In Chinese and can be updated)

“多盟”

@_

json

All

parameters in json format

{"a":"1","b":"2"}

#FRAUD_PREVENTION

string

IOS
Android
H5

anti-fraud identifier

“0” means normal;
“1” IP anomaly;
“2” abnormal CTIT;
“3” abnormal linking;

 

article.pngYou may also find the following articles helpful:

Published by Tatiana Mankevich

 

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