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Best way to speed up the s2s integration with your affiliates

You are so cool and you've caught the goldfish/ best networks/source/agency that will send traffic to your offers. You both wanna start earning money immediately and this article should help you to forget about tech troubles with new affiliates onboarding. Once you signed an IO with your affiliate, the next and final step you have to complete is to create an integration and make a successful test.

We promise you that with this 5 simple steps u are gonna be integration guru. Just follow our detailed recommendations:

  • Create and use 1 test offer for all your testing purposes with all new affiliates

  • Create and use the template of the parameters with a description of what your affiliates should pass in them

  • Implement affiliate's postback with actual macro, that should be used

  • Make a test via Affise' test tool and check how the postback has been sent

  • You are ready to start

 

1) Create 1 Test offer for all further test purposes

For that, we suggest you create 1 test offer that will be used for test purposes and make it private (connect affiliates to this offer for testing purposes and disconnect them from it, once the test is successfully confirmed). Integration Test with Affiliate starts with tracking link generation on the offer's preview page.
Choose the needed Affiliate and press on 'generate' to get the tracking link: 


So, once your affiliate is connected to the test offer (check that there is no any targeting restrictions set in the offer), generate a test link for him and don't forget to share the parameters that should be used.

 

2)  Create the template of parameters with a description of what you want to receive in them

We recommend you to have the template with parameters you use in connection with data you want to receive from your affiliates. It will save your time and will create a structure when you know, that all your affiliates use the same valid parameters in their tracking links and fill them with proper data.

Here You may see Affise parameters, that can be used by your affiliates are as follows:  

Here is the list of general macros for a basic integration:

sub1 - the best macto for click id
sub2*
- for publisher id or afiliate traffic source ids
sub3
- for additional source ids
sub4 - IDFA 
sub5 - GAID 
sub7 - macro for app placement (name or store ID) 
sub8 - macro for creative name 

* - At the same time, We recommend you to use sub2 for your affiliate's publisher ids, as we have several automation tools (CR & Click automation based on sub2 performance), that will allow you to manage the performance of publisher and sub-publishers in a fully automated way. Share the link and all the parameters with your affiliate, ask him to send you the postback for implementation and remind him to remove all targeting restrictions at his end as well.

Full list of parameters for affiliates is here.

 

3) Implement the Affiliate's postback with actual macro

Adding changes to affiliate postback to make it work is a challenge, right? :)
So what we do here to make it work:
  1. ask affiliate to give you his tracking link with all macros he added
  2. ask for affiliate global postback
  3. to add macros in a correct way
The third step is quite important and here you should follow the next rule:
imagine that you exchange macros from {} in offer link to macros without {} in affiliate's postback.
 
Let us show an example:

If pub tracking link is

AffiseOfferLink.com/click?sub1={click_id}&sub2={publisher_id}&sub7={app_placement}
then you need to add macros to aff postback like
AffiliatePostbackLink.com/postback?click_id={sub1}&publisher_id={sub2}&app_placement={sub7}&event={goal}&amount={sum}&status={conversion_status}

After that, you have to implement the postback in an affiliate profile:

 

Useful tip: also, we strongly recommend you to add {goal}, {sum} & {status} macro to affiliate global postback, as it will help you to avoid situations in cases you have several goals in your offer with different payouts. If you add these macros to postback, your affiliate will always get the actual info on conversion goal, current conversion status and payout value.

 

4) Perform a successful test and start!

  • Get the final test link from your affiliate
  • Go to Affiliates-> Testing links section. 
  • Paste the link to the test tool and click the «Run» button.

Then check the result that could be "ok" or "not ok":

-If everything is ok, our tool will emulate the conversion and all the details you got on sub accounts from your affiliate. In the end you will see «conversion created successfully» message.

blobid1.png

It means that a click and conversion were successfully generated, and the related conversion for the mentioned above clickid can be checked in 'conversions' slice of statistics.


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-If the test is not successful, you'll see the related message and for the further steps check THIS article

 

 5) You are ready to start

If everything is ok and you see test conversion in the conversions list, next step is to check if the postback was sent and adopted by affiliate tracker - go to stats-> affiliate postbacks section and check the result.
HTTP code 200 means that a postback was successfully sent and received by the Affiliate's server and you are ready to rock!

Hope this article will be helpful and you'll forget about any tech troubles with integrations as a nightmare ;)

Author: Anton Karputs
Senior Customer Success Manager
mail: antonk@affise.com

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