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Payout Selection When Conversion Registration: How is It Performed?

Time to read: 10 min.

topic.pngThe article covers the following topics:

Why is it important to choose the correct Payout?

When the conversion is being registered, it is checking the offer and its Payouts to choose one of them (or the only one existent) and to place the needed values to Statistics.

Payout in the offer contains the following fields: Offers - > Edit button - > Payouts.

Screen_Shot_at_May_13th_2020_-_2.41.58_pm_1.5x.png

All these fields are shown in the Statistics tab, Conversion slice:

Screen_Shot_at_May_13th_2020_-_1.32.04_pm_1.5x.png

or on the Conversion view page (click the Conversion ID link):

Screen_Shot_at_May_19th_2020_-_1.53.56_pm_1.5x.png

So if the offer contains several Payouts, the system needs to choose the right one. Data in 'Payouts', 'Revenue', 'Currency' fields/columns depends on which Payout was chosen. 

How does the conversion choose an appropriate Payout?

Four criteria influence the Payout selection:

  1. Existence of personal Payout for the Affiliate whom this very conversion belongs to.
  2. Goal value
  3. Other fields (county, cities, devices, OS, sub1-sub8)
  4. Weights

The first criteria is the main one, and others are applied after this criteria will be checked.

Existence of personal Payout

The general principle is: if there is a personal Payout for the Affiliate whom this conversion belongs to, and other criteria are met, the conversion will be registered under this personal Payout as Approved. If there is no personal Payout - the system will check all general ones.

Personal Payout is always primary to be chosen if the choice is between two similar Payouts: the general one and the personal one (other criteria are met in both ones).

Scheme 1: 

Payout_tree.jpg

This criteria is the first one applied to the conversion when the system is selecting the appropriate Payout. 

Selection by Goal

Firstly, we recommend reading the article on Goal tracking.

Once the conversion is being registered, it looks at Goal value the Advertiser sent via &goal= parameter. If there is no such a parameter - the Goal value '1' will be placed by default. Then the system compares conversion's Goal value with the Goal values presented in personal Payouts (if any)/in general Payouts (if there are no personal ones). 

Scheme 2:

Payout_tree.jpg

Selection by other fields

The general principle is the same as Selection by Goal has:

Once the conversion is registered, it looks at country, city, device, OS, and values from sub1-sub8 parameters. Then the system compares conversion's those values with the values presented in personal Payouts (if any)/in general Payouts (if there are no personal ones). 

 Scheme 3:

Payout_tree__1_.jpg

The difference between Goal value criteria and these fields criteria is the following: 

 1) System checks all above mentioned fields at once. If at least one of them is not met, the system will check other Payouts presented in the offer according to the Existence of personal Payouts criteria.

2) 'Goal value' field can't be empty, but 'Country', 'Cities', 'Devices', 'OS', and 'Sub1-Sub8' fields can be. It means: if the field is empty in the Payout, it will allow all countries, cities, devices, OS, and values in Sub1-Sub8 parameters.  

Selection by weights

Sometimes one conversion can have several appropriate Payouts:

1) When there are several appropriate personal Payouts, where both criteria of Goal values and other fields are met.

2) When there are several general Payouts, where both criteria of Goal values and other fields are met. No personal Payouts for the particular Affiliate exist.

In this case, the system should choose only one Payout. Weights are points that are scored for the particular field in Payout. The more points the Payout has in general, the higher chance of its choosing by the system.

If, after weights checking, still there are the same appropriate Payouts, the random one will be chosen.

Cases

Case No. 1: Conversion came with the goal '2'. The following Payouts are presented. Why there are 0 in Revenue and Payouts in the Conversion?

Screen_Shot_at_May_13th_2020_-_2.37.48_pm_1.5x.png

Zero conversion came with the Goal value '2', that's why it was registered under the second general Payout. Other criteria are met in both Payouts.

Case No. 2: Conversion came from Russia. The following Payouts are presented. Why has the system chosen the general Payout, despite there is the personal one from the affiliate, whom the conversion belongs to?

2.png

The conversion came not from Belarus. The system found the needed personal Payout, but it also checked other criteria. In this case, the conversion came from another country; that's why the system denied the personal Payout and went to check the general one. Goals are the same, so the conversion was registered under the general Payout.

article.pngThe following articles can be helpful:

Should you have any further doubts or questions on S2S integration or Pixel integraion, feel free to address them to Affise Support Team via support@affise.com or your internal live-chat as long as to contact your dedicated Account Manager. 

Written by Lizaveta Talkachova

 

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