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How to Use Device Targeting?

Time to read: 6 min

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Affise allows you to use flexible and multiple Targeting settings to customize your advertising campaign for a specific target audience. To create new Offer with Targeting Restrictions all you need is to go to the 'Offers' section - > 'New offer' button - > 'Targeting Groups' tab:

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click__1_.pngFind out more about How to set Targeting restrictions on the Offer level here.  

Targeting restrictions can be set in two ways: there can be a general targeting group (-s) set for all affiliates and personal targeting group (-s) set for a specific affiliate (-s).

What is the Device Targeting?

The guide below describes multiple targeting options available in Affise to redistribute traffic between various device types. Affise provides you next device types:

  • EReader - Indicates if the device is primarily advertised as an e-reader. If the device type is EReader, then the device is not classified as a tablet.
  • Desktop - Indicates if the device is not a console, tv, EReader, tablet, smartwatch, smartphone, small screen, mobile device, or mediahub.
  • Console - Indicates if the device is primarily advertised as a сonsole. If the device type is Console, then the device is not classified as a tablet.
  • MediaHub - Indicates if the device is a media hub or set-top box that requires an external display(s).
  • Mobile - Indicates all mobile devices, smartphones with the modern operating system (Android, iOS, Windows Phone, BlackBerry, etc.) and is not designed to be wearable technology, a mobile phone with a screen size less than 2.5 inches, all mobile devices which primary data connection is wireless.
  • Tablet - Indicates if the device is primarily advertised as a tablet, or if it is primarily advertised as a phablet and has a screen size equal to or greater than 7 inches.
  • TV - Indicates if the device is primarily advertised as a tablet, or if it is primarily advertised as a phablet and has a screen size equal to or greater than 7 inches.
    Console - Indicates if the device is primarily a game console, such as an Xbox or Playstation.
  • SmartWatch - Indicates if the device is a web-enabled computerized wristwatch with other capabilities beyond timekeeping, such as push notifications. It runs on a Smart Operating System, i.e., Android, WatchOS, Tizen, Ubuntu Touch, and is designed to be wearable technology.
  • SmartSpeaker -  Indicates if the device is a type of speaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words").
  • Router - Indicates if the device is a type of networking device that forwards data packets between computer networks. Routers perform the traffic directing functions on the Internet. 
  • IoT - Indicates if the device is a type of Internet of Things device. This refers to the billions of physical devices around the world that are connected to the Internet, all collecting and sharing data.

How to set up the Device Targeting?

To create new Offer with Device Targeting all you need is to go to the 'Offers' section - > 'New offer' button - > 'Targeting Groups' tab - > 'Advanced' - > 'Devices' field and click on the 'Save' button

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Targeting restrictions can be set in two ways: there can be a general targeting group (-s) set for all affiliates and personal targeting group (-s) set for a specific affiliate (-s).

You also can set Device Targeting in the 'Payouts' tab. To do it go to the 'Offers' section - > 'New offer' button - > 'Payouts' tab - > 'Devices' field and click on the 'Save' button:

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Payouts can be set in two ways: there can be general payout (-s) set for all affiliates and personal payout  (-s) set for a specific affiliate (-s).

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 If you have more questions on How to Use Device Targeting, feel free to contact the Affise Support Team via support@affise.com or your Dedicated Account Manager.

Written by Anastasia Deryugina

 

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