Parallel Tracking For Affiliates

Time to read: 4 min

topic.pngThe article covers the following topics:

Parallel tracking is an alternative to common tracking, which is, according to Google, is aimed to speed the load time. Google Ads claims all third-party services are to be compatible with parallel tracking. This is the guide on how Affise handles parallel tracking.

import.png  To handle parallel tracking, you need to be compatible with parallel tracking on your side.

S2S Parallel Integration

To start the S2S Parallel Integration process, you need to add &ref_id parameter with {gclid} macro to Affise Tracking URL that can be taken from the offer page. The updated Tracking URL should look like this:{pid}&offer_id={offer_id}&ref_id={gclid}
It can be done in two ways: manually and automatically. 
To update Tracking URL manually go to the offer page and put {gclid} macro into ref_id parameter field:
Affise provides an opportunity to auto-generate Adwords Tracking URL. Go to the offer page and click on the 'AdWords' button. Tracking URL will be updated automatically:

Pixel Parallel Integration 

Pixel integration assumes common Image, JS, or iFrame integration when a pixel is supposed to be set on Advertiser’s Success page. Affise will do the needful to track {gclid}; no specific actions are required while pixel integration.

article.pngYou may also find the following articles helpful:

 If you have more questions on the Parallel Tracking, feel free to contact your Affiliate manager via the Tickets in the Support section or visit direct the Google Ads FAQ page for additional info.

Written by Anastasia Deryugina


Was this article helpful?
5 out of 8 found this helpful
Have more questions? Submit a request


Article is closed for comments.