Parallel tracking

Parallel tracking is an alternative to common tracking which is, according to Google, is aimed to speed the load time. Google Ads claims all third-party services are to be compatible with parallel tracking. This is the guide on how Affise handles parallel tracking.

Alert: In order to handle parallel tracking both affiliate and advertiser are to be compatible with parallel tracking on their sides.

S2S parallel integration measures:

There's the requirement of adding {gclid} parameter to affiliate’s tracking URL in order to track unique click identifier from Google ads. In order to track and collect {gclid} in Affise, affiliate’s tracking URL has to be set this way:


https://tracking_domain is your tracking domain
‘pid’, ‘offer_id’ - relevant params for affiliate id and offer id in Affise
ref_id - is Affise param to track and record Google ads click identifier

Affise provides your publishers an opportunity to auto-generate Adwords tracking URL for the convenience. The option above is available in partner’s panel > Offer > Tracking link section:


Once {gclid} is tracked via affiliate’s tracking URL and is recorded in Affise as  ‘ref_id’, you’re supposed to receive it back through an advertiser’s postback the way below:


In case Affise clickid value is already associated with {gclid} that’s ok not to receive both of them via advertiser’s postback. Affise will be able to fetch ‘gclid’ value through ‘clickid’ recorded and vice versa.

Pixel parallel integration measures:

Pixel integration assumes common image, js or iframe integration when pixel is supposed to be set on advertiser’s Success page to retrieve {clickid} value for a conversion to be generated in Affise.

The step above will still be accurate for a pixel integration with an advertiser while requires additional rule to be followed. In addition to common pixel setup on Success a page the JS-script will have to be set on advertiser’s Final page as well. As a rule, Final page is the page which precedes Success page and is set in Affise offer tracking URL.

Final page JS-script is designed this way:


and is allocated on your offer edit mode page.


Should you have any further questions or queries on parallel tracking in Affise - feel free to contact

Feel free to visit direct Google Ads FAQ page as well.

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