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Statistics: Time to Action

Time to read: 5 min

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'Time to action' report is enabled for Affise clients of Trial, Enterprise, and Custom plans. If you'd like to upgrade your plan to get a 'time to action' report, feel free to contact your dedicated Account Manager.

What is the 'Time to action' report?

Time to action report can help you to define the time between a user’s click and a conversion (action) eventually performed for a specific Offer (-s)/Affiliate (-s) and in terms of different offer’s goals.

The report can be extremely helpful to highlight potential fraud sent by Affiliates and detect it on time.

How to create a report?

To get a ‘time to action’ report, you’ll need:

1. Go to your Admin panel - > Statistics - > Time to action 

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2. Choose a specific timeframe for which the data should be sorted

3. Choose a specific Offer ID.  

import.pngOffer ID is a required field to be checked.

4. Choose Affiliate (-s): the field is optional. Once checked - the report will be created only for a specific Affiliate or Affiliates. If not checked (by default) - the report will be created for all the Affiliates sending traffic to the Offer.

5. Choose Goal: the field is optional. Once checked - the report will be created only for the conversions on a specific goal. If not checked - the report will be created for all the conversions on all the goals set in the offer’s settings.

6. Press the Viewbutton. 

What data will I see?

As a result of the steps above, you’ll see the report which includes the following data:

Affiliate: Affiliate name (ID) you’re checking the report for.

Clicks: an amount of all the clicks sent for a specific Offer by a particular Affiliate(-s) for a specified timeframe. 

Total conversions: a total number of conversions made for a specific Offer by a particular Affiliate(-s) for a specific goal (or All goals).

Conversions (<30s): a number of conversions where timespan between a click and a conversion equals less than 30 sec.

Conversions (30-600s): a number of conversions where timespan between a click and a conversion is 30-600 sec.

Conversions (600s-3600s(1h)): a number of conversions where timespan between a click and a conversion is 600 sec - 3600 sec (1h).

Conversions (1h-2h): a number of conversions where timespan between a click and a conversion is 1h - 2h.

Conversions (2h-12h): a number of conversions where timespan between a click and a conversion is 2h - 12h.

Conversions (12h-24h(1d)): a number of conversions where timespan between a click and a conversion is 12h - 24h.

Conversions (1d-2d): a number of conversions where timespan between a click and a conversion is 1d - 2d.

Сonversions (2d-30d): a number of conversions where timespan between a click and a conversion is 2d - 30d.

Conversions (>30d): a number of conversions where timespan between a click and a conversion is more than 30 days.

import.png Time to action report counts not only conversions registered according to the postback, but imported ones as well. If you don't specify a certain 'Create at' date in the import file, such conversions will be depicted in the last column 'Conversions (<300d).

You can export the data by clicking on 'Export' button and choosing needed information:

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Based on your report's results, you may notice some non-typical, fraudulent activity from some sources on time and change them if needed.

If such activity is observed, you can move further to the report prepared for you by Affise team, which shows how disruptive performance fraud can be, illustrates the most common fraud types, and recommends fraud preventive measures.

 article.pngTherefore you may find the following articles helpful:

 If you have more questions on How to use the 'Time to Action' report, feel free to contact Affise Support Team via support@affise.com or your Dedicated Account Manager.

 Updated by Anastasia Deryugina

 

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