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How Does Affise Define Click's/Conversion's Uniqueness?

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topic.png The article covers the following topics:

How does Affise define click's uniqueness?

Quite often, Affise clients are interested in what the difference between a click and a host is. A host is a unique click, while a click is a number of all clicks. 

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But how is click's uniqueness defined in Affise?

Click's uniqueness is defined in Affise in the following way. It's defined by: 

  1. browser
  2. device
  3. date

In terms of Affise clickid cookie is saved for 24 hours once a click is registered in our system.

Which means that if a click will come to the tracking URL:

http://demo.g2afse.com/click?offer_id=1&pid=1

we'll register it as a host and a click.

If the same user clicks on the tracking URL 

http://demo.g2afse.com/click?offer_id=2&pid=1

from the same browser&device within 24 hours, only a click will be registered since a host was registered earlier on a previous URL for offer ID 1.

How does Affise define conversion's uniqueness?

Three categories in the following scenarios define the uniqueness of conversion in Affise:

1) If a conversion has 'action ID' (i.e., conversion ID) value passed by the Advertiser via a postback, the uniqueness of conversion is defined by :

  1. goal - goal number or goal value (&goal)
  2. action ID  - unique conversion ID in the advertiser's system (&action_id)
  3. offer ID - Offer ID

If you want to receive unique conversions for the same click ID, then you should add the parameter &action_id to the Postback URL. In that case, the uniqueness of the conversion would be determined by the conversion ID rather than the click ID, and the conversions would not be declined with the message "conversion exists". 

Install Postback URL example with &action_id:

http://offers.rocketcompany.affise.com/postback?clickid={clickid}&action_id={adv-macro-for-action-id}

Event Postback URL example with &action_id:

http://offers.rocketcompany.affise.com/postback?clickid={clickid}&action_id={adv-macro-for-action-id}&goal={event-name}

click__1_.pngFind out more about Affise Parameters & Macros For The S2S Integration With Advertiser here.

2) If conversion does not have 'action ID' (i.e., conversion ID) passed by the Advertiser via a postback, the uniqueness of conversion is defined by:

  1. offer ID - Offer ID
  2. goal - goal number or goal value (&goal)
  3. click ID -unique click ID (&clickid)

click__1_.pngFind out more about Affise Parameters & Macros For The S2S Integration With Advertiser here.

Should you have any further doubts or questions, feel free to contact the Support Team via support@affise.com or your Dedicated Account Manager.

Written by Anastasia Dziaruhina 

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