Step 2: Advertisers

Time to read: 7 min.

topic.png The article covers the following topics:


You can see 2 sub sections in "Advertisers" section 

  • Advertisers
  • SKAdNetworks

SKAdNetwork and the iOS 14 release fundamentally change how attribution is done in the mobile performance marketing space. Affise has prepared a solution, which allows you to work directly with SKAdNetworks as effectively as possible taking into account all limitations and peculiarities.
Find out more about SKAdNetworks here.

Advertiser Account Creation

On the Advertisers page, you can add and manage advertisers as well as to associate them with managers. If you need to create a new Advertiser account, just press on the 'Advertisers' section in your Admin panel and click on the 'Add' button:


You see two tabs:

  • General
  • Caps

Go the General tab and fill the form:





  • Company  Mandatory field. It is your Advertiser's name or his/her company name. 
  • Secure postback code - Optional field. Protection against conversions cheats. If the password is generated, Advertiser postbacks without this password will be zero-filled and not counted.
  • S2S (Postback) - Your Affise S2S Postback.
  • Contact person - Optional field. Your Advertiser contact person.
  • IM/Skype - Optional field. Your Advertiser IM/Skype.
  • Manager - Optional field. You can assign a manager to your Advertiser with the help of the drop-down list. 
  • Site - Optional field. Your Advertiser site.
  • Email - Mandatory field. Your Advertiser email. It will be used to send the credentials to your Advertiser.
    import.png Please avoid using the user's e-mail in Advertiser's profile settings.
  • Address 1, Address 2, City, Country, Zip code, VAT code - Optional fields. You can enter here your Advertiser company address. 
  • Tagyou can group your advertisers by adding a tag to them. Allows symbols: a-z, A-z, 0-9, from 2 to 16 symbols overall. All advertisers can have up to 300 unique tags. It is not possible to add two same tags for one advertiser, but you can add the same tag for the advertiser and the offer or the advertiser and the affiliate. You also can check Statistics by using of tags - check this article to know more.
  • Note - Optional field. You can enter here some notes. 
  • Allowed IPs - Optional filed. You can enter here allowed IP for the postback from the Advertiser. You can add several IPs by using a comma or add IP range by using a hyphen. You also can press 'Add Appsflyer's server IPs' button to add all IPs of this very platform if needed.
  • Allowed sub-account 1, Allowed sub-account 2 - Optional fields. You can whitelist or blocklist chosen sub-accounts. Write one or more values delimited by a comma for the filter sub-account. Available only: a-z0-9,._-{}+=/:~
  • Consider personal targeting only - when the offer has general and personal targeting groups, click when coming checks firstly the personal one, then the general one. This flag allows to check only personal targeting group. Here you can find more information about this option.
  • 'Send hosts only' option allows you to send only unique clicks (i.e hosts) to the Tracking URL of the Advertiser so the Advertiser will get only unique users. The feature is available upon the request.

    Find out more about How Does Affise Define Click's/Conversion's Uniqueness.

    import.png Note that 'Send hosts only' option can be managed at three levels: 

    • Settings level (Go to 'Settings' section-> 'Content' tab -> 'Targeting groups' tab)
    • Advertiser level
    • Offer level


  • Forbid the affiliates from changing the postback status (for all the offers of this advertiser) - Optional checkbox. You can enable it to forbid the Affiliates from changing the postback status for all the offers of this particular Advertiser.
  • When the Subaccounts encryption option is ON, the system shows only encrypted sub values in the Advertiser's profile in Affise. He doesn't see real values, but you see in Statistics. You also can view encrypted values in the following slices of Statistics: Custom, Conversions, detailed statistics on clicks. If you would like to try it out, refer to your account manager.
  • Hide conversion's status for advertiser option hides conversion's status in Statistics in the Advertiser's profile in Affise. He doesn't see general Statistics per conversions' statuses:

If you have to deal with a long list of AdvertNewAdvStats.pngisers or you're moving to Affise from another tracking solution, Affise Import option may help you to create a great number of Advertisers' accounts just in a few clicks. Find out more about the Import procedure here.

You can manage your Advertisers via API as well:

How can I export Advertisers?

You can export your advertisers by using this button:


Choose the needed flags (columns you would like to export) and press 'Export' button:


There is an opportunity to create a preset for the Export table. It is useful when you usually export the same data (like only ID, company and manager of the advertiser). 

See the GIF below:


You can delete the preset by clicking on the 'Remove' button.

How can I share access to the statistics to my Advertiser?

You can always provide access to your Advertiser to see the statistics of his offers if this is what is needed. Just add an email address while creating Advertiser's account and then click on the "send password" button.

import.png Make sure that your Advertiser's email differs from the email addresses users of your Affise panel have.

The Advertiser will get a confirmation email and will have an opportunity to log into your Affise panel to check the Statistics of his offers. Advertisers should log into your Affise system via Admin Panel just like you always do when you start working in your Affise cabinet. However, they'll have very limited access.

You can find more information here



1) Why is 'Send hosts only' option invalid in the Advertiser's edit page? 

chrome-capture__10_.gif'Send hosts only' option of a higher level have more priority over the subsidiary 'Send hosts only' option of lower level/-s following the hierarchy (from the top priority to the lowest one) :
Settings level → Advertiser level → Offer level. So, If you enable 'Send hosts only' option of a higher level, the system will leave 'Send hosts only' subsidiary options of lower level/-s in a disabled state and do not allow to change its settings. At the same time, if you disable this option of a higher level, the system will restore 'Send hosts only' subsidiary options of lower level/-s in an enabled state.

3) I can't delete the advertiser. What is wrong?

If the advertiser has at least one offer regardless of its status, you can't delete the advertiser. Please delete the offer or assign it to another advertiser firstly. 

article.pngYou may also find the following articles helpful:

If you feel like there are some questions left upon Advertiser's account creation, feel free to address them to Affise Support Team via or your internal live-chat as long as to contact your dedicated Account Manager. 

Updated by Lizaveta Talkachova


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