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New offer setup

In order to set up an offer kindly follow the steps below:

1) Go to 'Offers' > 'New offer'

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New offer setup form appears

2) Fill in Base settings:

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Title - a required field. Offer name. 
Description - manage your offer's description in editor. The description will be displayed according to the language selected in the settings of the affiliate panel. 
Advertiser - a required field. Select the advertiser's profile from the dropdown menu. 

3) Fill in 'Links' section:

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  • Tracking URL - a required field. Advertiser's tracking URL updated with Affise macros based on s2s integration rules. Note: The full Affise macro list is available under 'Show macro' info icon. 
  • Additional macro - let you affiliates know what values you expect them to use under sub1-sub8, ref_id params in affiliate's tracking URL:

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Put parameters under 'additional macro' field that you'd like to use in Affiliate's tracking URL as it's shown on the screenshot above.

Let your affiliate know which kind of information you'd like to receive in the relevant parameters by adding macros to Affise paramaters accordingly.

Once additional macros are set in the offer's settings, Affiliate will see which information they're expected to send in the specified paramaters in their Affiliate's cabinet while viewing the offer:

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  • Preview URL - offer's preview URL. If you want to promote a mobile app, you can put the direct link to the App Store page here.
  • Trafficback URL - if the traffic does not comply with the offer restricting conditions, it will be directed to the trafficback URL.
  • Tracking domain URL - the domain which will be set in affiliate's offer tracking URL (default/custom domain).
  • Cross-postback URL - additional URL that will help you to send conversion data to any 3rd party place. The feature is perfect for e-commerce and VAS.

Mind that cross-postback URL is sent for three conversions' statuses: approved,declined and pending

Cross-postback URL will be also triggered not only when a conversion had been registered in Affise, but also if its status was later changed. For example, if you have recieved a conversion initially in an 'approved' status and later the status of a conversion is changed to 'declined', cross-postback URL will be sent twice.

Below you can find a list of all available Affise macros that can be used in a cross-postback URL that one can use to pass specific data to third party service:

{pid} - Partner ID
{ip} - IP-address
{geo} - Country code (ISO 3166-1 alpha-2)
{sub1} - SubId #1
{sub2} - SubId #2
{sub3} - SubId #3
{sub4} - SubId #4
{sub5} - SubId #5
{sub6} - SubId #6
{sub7} - SubId #7
{sub8} - SubId #8
{device_ua} - Device User Agent
{offer_id} - Offer ID
{rand} - Unique number
{time} - Unix time
{city} - City
{time_petty} - Time of click committing in format H:i:s
{date_only} - Date of click committing in format Y-m-d
{affiliate_name} - Company name of affiliate
{advertiser_id} - ID of advertiser
{offer_name} - Offer title
{referrer} - Сlick referrer
{uagent} - UserAgent of user browser 
{ref_id} - Additional parameter for tracking URL 
{os_id} - Additional parameter for tracking URL 
{user_id} - Additional parameter for tracking URL 
{ext1} - Additional parameter for tracking URL 
{ext2} - Additional parameter for tracking URL 
{ext3} - Additional parameter for tracking URL 
{transactionid} - Conversion identificator of advertiser 
{date} - Date and time of conversion committing in format Y-m-d H:i:s 
{click_date} - Date and time of click committing in format Y-m-d H:i:s 
{offerid} - Offer identificator in the System 
{status} - Conversion status, available values:
1 – action "Allowed" (will be paid later by advertiser)
2 – action "In process" (decision is not taken yet, you need request the status later)
3 – action "Declined" (will not be paid later by advertiser)
{sum} - Conversion payout 
{goal} - Goal 
{currency} - Currency 
{comment} - Comment 
{custom_field_1} - Custom field 1 
{custom_field_2} - Custom field 2 
{custom_field_3} - Custom field 3 
{custom_field_4} - Custom field 4 
{custom_field_5} - Custom field 5 
{custom_field_6} - Custom field 6 
{custom_field_7} - Custom field 7 
{custom_field1} - Custom field 1 
{custom_field2} - Custom field 2 
{custom_field3} - Custom field 3 
{custom_field4} - Custom field 4 
{custom_field5} - Custom field 5 
{custom_field6} - Custom field 6 
{custom_field7} - Custom field 7 
{os} - OS Family 
{timestamp} - unix timestamp of conversion creation 

TARGETING

If you need to target a specific audience, you’ll need  to set conditions (i.e targeting restrictions) for the advertising campaign.

Targeting restrictions can be set in two ways: there can be general targeting group (-s) set for all affiliates and personal targeting group (-s) set for a specific affiliate (-s).

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General:

Countries: set specific countries you allow traffic (clicks) to be accepted from. Use ‘exclude’ button to exclude specific countries. If a click does not comply with offer's targeting GEO, it will be redirected to the trafficback or preview URLs. Notice: Local trafficback URL is under priority over preview URL if both are set.

Regions: set specific regions you allow traffic (clicks) to be accepted from. Use ‘exclude’ button to exclude specific regions.

Cities: set specific cities for the chosen countries you allow traffic (clicks) to be accepted from. Use ‘exclude’ button to exclude specific cities.

Connection type: choose between Wi-Fi/Cellular connection type to filter on incoming traffic. If it does not comply with 'Connection type' setting, click will be redirected to the trafficback or preview URLs. 

OS: the option to filter incoming traffic based on OS targeting. If click does not comply with OS setting, it will be redirected to the trafficback or preview URLs.

Click-level Anti-fraud: once checked, the setting will block proxies (i.e send to trafficback or preview URLs based on the offer’s settings) that are known to be problematic based on the global Digital Elements database. Enabling this feature does not ensure all proxy traffic blocking. Available for customers of Enterprise plan and higher.

Advanced

Mobile carriers: start typing mobile carrier title to set the carrier a click will be accepted from. If it does not comply with 'Mobile carrier' setting, click will be redirected to the trafficback or preview URLs.

Devices: check the dropdown menu to filter between devices a click will be accepted from. If it does not comply with 'Mobile devices' setting, click will be redirected to the trafficback or preview URLs.

Brands: brands which supply people with goods (e.g. Apple, Huawei & etc)

Browsers: the option to filter incoming traffic based on Browser  targeting. If click does not comply with Browser setting, it will be redirected to the trafficback or preview URLs.

IP/IP range: Select IP range or Single IPs you allow traffic (clicks) to come from. Three formats are supported: IP, startIP - endIP, IP/mask. Use ‘exclude’  button to exclude specific IPs. 

Additional Tracking URL: Additional Tracking Url will be used if GEO,Device,Subs,Network requirements match. In such a case the traffic will be redirected to the additional tracking URL instead of default tracking URL.

Subs:  the option to block/whitelist some of sub1 - sub8 values which are passed via affiliate's offer tracking URL. The following symbols are only accepted: /^[a-z0-9\,\.\_\-\{\}\+=\/:\~]+$/i.  Delimit values by comma in order to set a list of them. For blacklisting values please click on the “Exclude” button.

Sub1 and Sub2 restrictions: traffic falling under the condition of any pair of sub1 & sub2 will be sent to Trafficback.

Block traffic is empty: the option to block traffic if chosen sub parameter is empty.

Personal Targeting Groups:

If you need to set specific targeting restrictions for one of your affiliates, you can always create a personal targeting group for the chosen affiliate (-s).

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The set up of a personal targeting group will be just the same as it’s done for general targeting groups. 

Mind that once a click of the affiliate for whom a personal targeting group was set has not matched targeting restrictions, it’ll be further checked by general targeting groups if there are any.

If a click does not comply with any targeting groups’ settings , it will be redirected to the trafficback or preview URLs based on your settings.

 

 4) Fill in 'Settings' section:

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  • Countries - the list of countries which are available for offer (they are not used for targeting restrictions, this field is descriptive).
  • Traffic sources - available traffic sources. Can be managed on Settings > Content > Traffic sources level.
  • Logo - Offer logo (.PNG, .JPEG, .JPG).
  • Status - Offer status (disabled, active, paused).

Active - offer is live and visible for all affiliates who have access to the offer.
Paused - the offer is stopped, it does not accept incoming traffic and it is not visible for affiliates. The platform will redirect all incoming clicks in accordance with offer 'Links' section settings. Paused - offer will keep receiving postbacks for the clicks registered before the offer is set to status 'Paused'.
Disabled - the offer is completely turned off, it does not accept any traffic and postbacks and is not visible for affiliates. The platform will redirect all incoming clicks in accordance with offer 'Links' section settings.

  • Stop date - Offer stop date. You can set the date and time when the campaign will be automatically set to 'Disabled' status.
  • Start date - Offer start date. You can set the date and time when the campaign will be automatically set to 'Active' status. Notice: start date command is launched every hour. That's why take into consideration 30 min cache from the time set in the offer's settings.
  • Send email to active webmasters before stopping - you can schedule affiliate email notifications before offer will be automatically stopped. This is one time function - each time offer status is changed, the option requires to be ticked.
  • Tags - labels for network managers, which helps to be guided through offers list better.
  • Privacy level - Offer privacy level to manage affiliates' access level. There are three levels:
    -public – Offer is available for all publishers without any request by default. You do not need to enable affiliates for the public offer. The option "Send email to connected affiliate" is not supposed to be used for public offers;
    -pre-moderation – Requires network manager's confirmation for an affiliate to have access to the offer;
    -private – Offer is not visible from affiliate's side, except affiliates connected by manager from admin side.
  • Top offer - if you tick the checkbox, the offer will be shown at the list of top 5 offers on affiliate’s dashboard.
  • Hide payments - hide the percentage of contributions to offer for partners if Percent payment type is set.
  • Unique IP only - all the conversions except the first one made from unique IP will have a comment «IP duplicate». Conversion IP will be detected as a duplicated, if there were the conversion for this offer for all the period of offer existence.
  • Reject not unique IP - reject conversion with not unique IP. It does not affect conversions with same IP but different goal values.
  • CPI - shows the model of payment for affiliates who use your API.
  • KPI - inform partners about main Key Performance Indicators. The most commonly used KPIs are leads, conversions, conversion rate, revenue, and return on the investments (ROI). The KPI will be displayed according to the language selected in the settings of the affiliate panel. 

5) Fill in 'Plagins' section:

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To enable the plugin at Affise platform you should go: Settings > Plugins and put your credentials to the specified fields. After that a corresponding plugin will be available for you in the offer settings. Looking for additional plugin to be enabled for you kindly contact your account manager or support team at support@affise.com

6) Fill in 'Payouts' section:

  • Country, Cities, Devices, OS, Sub1-Sub5 - select the offer filters for payouts. If the conversion does not suit the filters it will be declined automatically with status Declined [payments not found]
  • Total - the payout for conversion from advertiser.
  • Payouts - define affiliate's payout amount.
  • Currency - set payout currency (you can enable any currency from the list at the network settings Settings > Currencies)
  • Goal value - the value to specify varied target actions on advertiser's postback level. Ex: goal value '1' = install, goal value '2' = deposit. Note to add &goal={offer_goal_value} to the postback you set up on your advertiser side. If the goal is not specified in the postback the conversion will have goal value '1' by default.
  • Goal title - descriptive goal name to be shown on the statistics tabs.
  • Payment type - select whether you want to use a fixed amount or percent. If you select to pay percent, the Total and the Payouts fields must have values in percent. Note to use &sum={conversion_payout} to receive afprice with advertiser's postback.

 

Personal payout 

You can set personal payout for an affiliate as well as payout according to operating system or device.

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 7) Fill in 'Caps management' section:

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  • Timeframe (Day; Month - calendar month; All - Over the offer's lifetime)

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Daily - daily caps are counted for the 24-hour day according to your network’s time zone and reset at the midnight. You can also specify the timezone according to the offer's requirements.
Monthly - monthly caps are counted for the calendar month, and reset on the first day of each month.
All - for lifetime caps, all conversions and budgets are counted for the whole time an offer is promoted (set to 'Active' status).

  • Type (conversions; budget)

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Conversions type cap is based on limited amount of conversions from one or all the publishers connected to the offer. You have to specify the number of the conversions in the value field.
Budget type cap works within a certain budget an advertiser will pay for conversions. Note that the budget does not include afprice but conversions payouts only. 

  • Goals and Affiliates 

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If you have several goals for one and the same advertising campaign, you may set a separate offer cap for each goal. You can select the most suitable combination for your needs.

Goals:
all - Total cap for all the goals you have in the offer.
each - Specific cap for each goal in the offer.
exact  - Specified cap for the selected goal.

Affiliates:
all - Total cap for all the affiliates who work with the offer.
each - The specified cap per affiliates that are connected to the offer.
exact - Personal cap for specific affiliate. 

  • Overcap - the option which sends the traffic to the Trafficback URL if offer's limit is reached.

(NOTE, that Trafficback will be used if you have the Total cap for all the goals you have in the offer.)

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If you select the specific goal in the offer and set up the limit for this goal + enable the overcap function, then Trafficback won't be used once the goal limit is reached, all the conversions for this goal will be automatically declined with a comment  - [Cap is reached].

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  •  Hide caps in partner interface - this option will let you hide the caps of the offer from your affilates at their dashboard.

8) Fill in 'Landing pages' section:

You can include additional tracking URLs that lead to landing pages in the offer, this enables webmaster to select a landing page where they want to redirect users.

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 9) Fill in 'Creatives' section:

You can easily add creatives to the offer in two clicks. Maximum size of the creative is 10 Mb. Maximum size of all creatives is 120 Mb in summary. 

Creative picture must be in format .jpg, .zip, .png or .gif

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 10) Fill in 'Other settings' section:

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  • SmartLink categories - you can choose here the category of SmartLink (read more).
  • Hold period - all the conversions are first put on hold, which means that conversions are approved but they will be paid for in a certain number of days. Use the Hold period field to define the number of days after which conversions are released for payment. Conversions which are registered under the offer hold period will be set status 'Hold' and will be approved automatically once the period is over.
  • Categories - Offer categories (you can add any category you want at Settings > Categories).
  • CR, EPC - Offer CR, EPC.
  • Notes - Offer notices (visible for network managers only).
  • Allowed IPs - Each new IP should be written with a new line in order to allow IP's for the postback from the advertiser. Please use hyphen to set the range of ip's.
  • Secure postback code - protection against conversions cheat. If the password is generated, conversions on advertiser's postbacks without this password will not be created.
    If enabled – you should add it to your postback with &secure={secure_postback_code}.
  • Integration pixels (s2s, Image, JavaScript, Iframe) - insert this script at advertiser success-page to integrate by pixel or any other selected method (read more).
  • Allow deeplinks - external links are necessary for e-commerce in order to redirect the user to custom page.

 

  • Redirect type - choose the way of performing URL redirection.
    Note that all redirect types but for '302 general' can cause clicks discrepancy since redirection flow can be blocked/banned on browser/firewall/antivirus, etc. level from user's side.

 

Should you need any further assistance on user's account setup, please, contact support@affise.com 

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