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Step 3: New Campaign setup

Time to read: 7 min.

topic.pngThe article covers the following topics:

Once you're ready with Step 2: New Demand Source setup, you should move to Step 3: New Campaign setup.

What does the Campaign serve for?

A Campaign is a tool that allows you to decide which offers are to be pulled to Affise and how they’re going to look like there. The Campaign is a set of filters and parameters, that will adjust pulled offers under your vision of them in Affise. If no Campaigns are active in your CPAPI account, then no offers will be pulled to Affise.

How to create a new Campaign?

To create a new Campaign, click on Campaigns, and click on the ‘Add Campaign’ button:

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You will see the Campaign setup form:

Screen_Shot_at_May_15th_2020_-_6.39.16_pm_1.5x.png

Where:

  • Campaign status: it can be Off or Onwhich means that the Campaign status can be either active or disabled.
    • Once Campaign status is On, it means that your Campaign is active, and the offers that belong to this very Campaign are actively involved in CPAPI synchronization and are getting updated according to the set rules.
    • If a campaign is Off, it means that your Campaign is temporarily disabled, and the offers that belong to this Campaign do not participate in CPAPI synchronization and are not getting updated. Once you've marked the Campaign as Off, the offers of this Campaign, which were pulled to the Affise system previously, will have the same settings&status that they had before the Campaign was disabled. The same thing is with Campaign deleting. See the guide 'CPAPI Synchronization Process'.
  • Title: Campaign title (set by your choice).

Default values section overview

The default values section is responsible for settings you would like to apply to all offers of this Campaign when they’re pulled to Affise.

Advertiser: Advertiser of the offers within the Campaign.

import.pngFirst of all, Advertiser should be created in your Affise system (Advertisers -> Add). Once Advertiser is created in your Affise account, you'll be able to choose the one out of a drop-down menu:

NewAdv.png

import.png If you cannot choose Advertisers out of a drop-down menu, it means that you have not filled in your Tracking Systems or have done it with incorrect data. Get back to Step 1: Tracking Systems setup to complete this step.

Privacy level: the level of privacy assigned to an offer that is being pulled from CPAPI to Affise: public, premoderation, private.

Payout %: your % of partner's (affiliate's) contribution. It defines an offer's payout (i.e., what is going to be paid to your Affiliate) in your Affise system; the Payout sum will be calculated out of Advertiser's payout to you. See the articleDemand offers overview to get more details.

Smartlink Categories: defines the smartlink category that an offer will be assigned to in Affise. At first, Smartlink Category should be created in your Affise system (Smartlinks - > Add)

import.pngIf you cannot choose Smartlinks out of a drop-down menu, it means that you have not filled in your Tracking Systems or have done it with incorrect data. Look at the guide on CPAPI Troubleshooting

Offer Status: the status assigned to an offer that is being pulled from CPAPI to Affise and will be set forcefully. Leave it 'According to the source' to get advertiser's accurate offer status only;

Overcap: 'Overcap' option will be checked in the offer by default once it is being pulled from CPAPI to Affise via the campaign;

Redirect Type: the offer redirect type will be assigned to an offer in Affise and will be set forcefully. Leave it blank to get HTTP 302 redirect type by default.

Block traffic if empty: the indicated sub value will be blocked in Affise if the affiliate's tracking URL has empty sub-account parameter or does not have it at all - a click will be redirected to the Trafficback URL according to the settings. 'Block traffic if empty' setting is applied across all Targeting groups presented in the offer.

Domain: the domain that will be set in the affiliate's offer tracking URL (default/custom domain). If you leave it ‘Not set’ - the default domain will be used.

Unique IP: ‘Unique IP’ option will be checked in the offer by default once it is being pulled from CPAPI to Affise.

Reject Not Unique IP: ‘Reject Not Unique IP’ option will be checked in the offer by default once it is being pulled from CPAPI to Affise.

Click Session Life Span: the indicated period of time when the conversion is allowed for a click will be set up in the offer when pulling it to Affise. If no specific period is set up, the period of 1 year will be applied by default. 

import.pngMind the format:  1y2m3w4d5h6i7s. Scales must be one from: y(year), m(month), w(week), d(day), h(hour), i(minute), s(second)

Minimal Click Life Span: the indicated minimum period for which a click conversion will not be accepted will be set up in the offer when pulling it to Affise. If no specific period is set up, the period of 0 seconds will be applied by default.

import.pngMind the format: 1y2m3w4d5h6i7s. Scales must be one from: y(year), m(month), w(week), d(day), h(hour), i(minute), s(second)

Is CPI: 'CPI’ flag will be checked in the offer in Affise by your choice.

Allow impressions: ‘Allow impressions’ option will be checked in the offer by default once it is being pulled from CPAPI to Affise.

Allowed Sub Account: the indicated sub value will be allowed (or blocked if you tick ‘Exclude’ flag) in the offer in all Targeting groups presented in the offer.

Exclude: ‘Exclude’ option will be checked in the offer by default once it is being pulled from CPAPI to Affise.

Field for sub-values: type the needed values that you would like to allow or to exclude (block).

import.pngThe following symbols are only accepted: (a-z A-Z), numbers (0-9), and these symbols: -,._{}+=/:~.  Delimit values by a comma to set a list of them.

See our guide on the New Offer setup to find more information about all the above-listed options and features!

Filters section overview

Filters section will help you to manage the offers, which should be pulled to your Affise system in the active operating status. The offers, which do not match the filters set, will be pulled into the Affise system but will be paused on its end. 

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Where: 

  • Countries: Country GEO restrictions to filter all offers approved on a source side based on country targeting;
  • OS: OS restrictions to filter all offers approved on a source side based on OS targeting;
  • Devices: Devices restrictions to filter all offers approved on a source side based on device type;
  • Currencies: Currencies restrictions to filter the offers available on a source side based on payout currency;
  • Payout Min: Min Payout value, which offers from a source, will be filtered through and pulled to Affise. 
  • Payout Max: Max Payout value, which offers from a source, will be filtered through and pulled to Affise. 

See the articleDemand Offers Section Overview’ to get more details.

Sync rules section overview

Sync rules are used to manage synchronization frequency for specific offer fields in Affise.

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The frequency is determined by:

  • First Sync: the relevant field will be pulled to Affise offer the first time it appears in the source API response;
  • Always: the relevant field will be pulled or updated in Affise offer each time synchronization occurs;
  • Disabled: the relevant field will never be pulled or updated in Affise offer each time synchronization occurs.

See the article on Sync Rules Overview!

How to add offers to the Campaign?

There are two ways of adding the offer to Affise:

  1. Via Offers section: you may choose offers one by from one or different sources
  2. Via Sources section: you may choose the whole sources and all its offers

Offers section overview:

CampOffers.gif

You may filter by offer ID, title, network, countries, and the fact of whether the offer is imported from Advertisers’ feed or not

How to use Sources section:

sourceserc.png

Just choose one or several sources - then all offers of the selected sources will be pulled to Affise via this Campaign.

import.pngChoose only one way of offer selection: either Offers section or Sources section. In case if you choose an offer from some source and also choose the same source - the offer will be duplicated in Affise.

import.png If you add the same offer in two different Campaigns, it will be duplicated in Affise; also, it will have two different IDs. See the article ‘Demand Offers Overviewto get more details.

We highly recommend creating one Campaign for one Advertiser - it will ease the work with offers off and will help avoid mess offers in Affise.

That’s all! When you’re done with all the settings, click on the ‘Save’ button to start the synchronization process.

article.pngThe following articles can be helpful:

Should you need any further assistance on the CPAPI campaign setup, please, contact the Support Team via support@affise.com or your Dedicated Account Manager. 

Updated by Lizaveta Talkachova 

 

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