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A Postback is an action taken by an interactive webpage when the entire page and its contents are sent to the server for processing some information and then, the server posts the same page back to the browser.
So you need to provide your advertiser with your global postback.
Where can I find my global Postback URL?
You can find your global postback URL on 'Offer’s edit' page - > ‘Postbacks’ section - > ‘Integration pixels’ field:
Or you can also get it on 'Advertiser’s edit' page - > ‘S2S’ postback field:
The postback URL you see in the Settings is a template URL that you need to copy, update it with the needed Affise parameters and Advertiser's macros and share it with your Advertiser.
Below you can find the whole list of Affise parameters for your Affise postback URL:
|clickid||A required parameter: should be replaced with advertiser’s macro for click id|
|action_id||Unique request ID in the advertiser's system|
|goal||Goal number or goal value|
|sum||Payout for conversion|
|ip||IP address of visitor who made a request (partially hidden by GDPR policy)|
|referrer||rRferrer (additional information on traffic and deeplinks)|
|secure||Hash password generated on offer, advertiser level|
|fbclid||Facebook click ID|
|custom_field1 - custom_field7||Additional parameters|
Can I create a Postback URL for a specific goal (event)?
Once you have your postback URL updated, it needs to be shared with your advertiser and set on their side so you can get conversions data recorded in your Affise system.
Yes, you can create a postback URL for a specific goal/event. For this purpose, you need to take your postback URL and add a related parameter &goal=
For each goal/event you'd like to record in Affise, there should be a separate postback URL set up on your Advertiser's side. For example, if you have three (3) payouts with 3 goals/events set for a specific offer, there should be three (3) postback URLs set up in your Advertiser's system.
Find out more about goal tracking and update your postback link with the &goal= parameter in the correct way here.
You may also find the following articles helpful:
- How can I take the Integration Test with Advertiser?
- Affise parameters & macros for S2S Integration with Advertiser
- Goal Tracking
If you feel like there are some questions left upon the usage of your Postback URL, feel free to address them to Affise Support Team via email@example.com or your internal live-chat as long as to contact your dedicated Account Manager.
Updated by Anastasia Deryugina