Affise Common Postback S2S Integration

Time to read: 7 min 

Postback generated in Affise system should be placed in the tracking system of Advertiser.

Affise postback template can be found in the Offer’s settings - > Postbacks - > ‘Integration pixels’ - > ‘S2S’ (Postbacks):


Or in the ‘Advertisers’ section - > ‘Edit Advertiser’ - > ‘S2S’ (Postback):


The postback should have Affise parameters and advertiser’s macros that should be added to them accordingly.

import.pngRight now we support the following samples of the default Admin domain, which is used in Affise Postback URL:

  • - will be supported until the end of the 2020 year!!!

The list of Affise parameters for a postback is as follows:

clickid  a required parameter: should be replaced with advertiser’s macro for click id
action_id unique request ID in the advertiser's system
goal goal number or goal value
sum conversion revenue 
ip IP address of visitor who made a request (partially hidden by GDPR policy)

request status*:

Approved - 1

Pending - 2

Declined - 3

Not found - 4

Hold - 5

referrer referrer (additional information on traffic and deeplinks)
comment comment
secure  hash password generated on offer, advertiser level
custom_field1 - custom_field7  custom field 1 - custom field 7

To get an accurate list of Advertiser’s macros for the postback, you should contact Advertiser directly.
 click__1_.pngFind out more about conversions' statuses and how to change postback's status here

import.pngMacros are framed with brackets; the type of brackets of the advertiser’s macros depends on the tracking system.

Affise macros: {}

Other tracking solutions: {}, [ ], [[ ]], # #, % % and etc.

In the majority of cases we pass info and get it back through the same parameters & macros:

Tracking link: &aff_sub={clickid}

Postback URL: clickid={aff_sub}

& is used to add different parameters to the link.

Once you have updated your Offer's Tracking URL and have shared with Advertiser your Postback URL, you can move further with Integration Test with Advertiser. To find out more, feel free to check this Article.

article.pngYou may also find helpful the following Articles:

Should you have any further doubts or questions on the S2S integration with Advertiser, feel free to contact the Affise Support Team via or contact your dedicated Account Manager. 

Written by Anastasia Deryugina 


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