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Landings & Pre-Landing Pages

Time to read: 9 min.

topic.png The article covers the following topics:

Landing pages: what is it?

The offer can have several destination pages where the user can get to. It can be pages in different languages, different creatives, etc. 

For instance: the offer contains an application for people who speak different languages. And the advertiser has several pages for the same offer, made in different languages. These pages are Landing pages: Russian-speaking people will be led to the offer page in Russian, English-speaking people will be redirected to the offer page in English, etc. The same logic works with dating offers (one Landing page for women and another Landing page for men). Affise allows keeping all Landing pages within one offer. If your advertising campaign implies several tracking links that lead the users to different web pages, but all the pages constitute one product, you can give your affiliates the right to choose what page they will send the traffic to.

How to add landing pages to the offer

When the advertiser gives the tracking URL, it should be placed Tracking URL fields on the offer edit page as it is described here.

Landing pages are given to you by the advertiser as well. They should be placed in other fields. Where to find the filed: Admin panel -> Offer -> Edit -> 'Landing pages' Tab -> 'Tracking URL' field

See the GIF below:

landingdoc.gif

Here you can see the following fields;

  1. ID: it is filled automatically. The ID of the Landing page will appear in the tracking URL, using by an affiliate, so it is pretty easy to look about the certain Landing page, which is used by a certain affiliate.
  2. Title: you can set up it whichever you want - it is just for your convenience. It is a mandatory field.
  3. Tracking URL: the Landing page itself. It is a mandatory field. The link to the Landing page is just one more tracking URL of the offer. That’s why you may add all the needed macros available for Advertiser’s tracking URL. You may find all such macros here. All such macros should be put to the end of the Landing page. Mind that {clickid} macro is the obligatory parameter for both the Tracking URL and Landing page. 
  4. Preview URL: is usually the same link you put as a Landing page. Preview URL will be used by an affiliate to look at the Landing page as it is - it will make the process of Landing page choosing easier. It is a mandatory field.
  5. Type: Landing or Pre-landing. Landing is set up by default. 

If the integration of offer requires the usage of S2S integration or your advertiser wants to receive some data from the Affise system, the advertiser’s parameters and Affise macros should be added to the link in the Landing pages field.

How the Affiliate can choose the certain Landing page

To get Affise tracking URL with the Landing page, the affiliate should do the following:

  1. Go to his partner panel.
  2. Choose the offer.
  3. Click on ‘Get link’.
  4. Go to ‘Landings’ section under the Tracking URL field.
  5. Select one of the Landing pages he wants users to go. 

See the GIF below:

landing.gif

The affiliate can look at the Landing page by clicking on the ‘Preview’ button.

Once the Landing page is chosen, the tracking link will contain &l=<landing_id>. 

Prepared Affise tracking URL, in this case, looks like:

https://rockitcompany.g2afse.com/click?pid=5120&offer_id=131812&l=1577639607

This link is the ordinary Affise tracking URL, which you give to your affiliates. To get some additional info from the affiliate, you can add to its parameters, listed here. 

Traffic flow in case of Landing page usage

If the affiliate already chose Landing page, Affise tracking URL will contain &l=<landing_id> (see the example above). The traffic will go in the following way:

  1. The User goes to the affiliate link, which he set up into some banner.
  2. This link redirects the user to Affise tracking URL - the information about the click is registered in Affise.
  3. The Affise tracking URL redirects the user to the Landing page, which was chosen by the affiliate. The user gets to the offer.

Where can I check Landings Pages Statistics

The statistics data on Landing pages converting can be found in the corresponding Landing slice, which will help you to analyze the efficiency of Landing pages placed in the offers. Where to find Landing slice: Admin panel -> Statistics section -> Landing slice. It looks like that:

Annotation_on_2020-06-11_at_20-13-02.png

Here you may see:

  1. Landing column. 'Direct traffic' stands for the traffic sent to the direct offer's tracking link - this is the link without using the Landing page - just the direct link to the main advertiser's tracking URL. ID means the ID of the certain Landing page.
  2. Offer. The number of offers where the traffic was registered. As one Landing page could be placed on several offers, it will help you to determine the exact offer.

You may filter the data by Offer, Advertiser, Smartlink, Country, Timezone, and Affiliate. Don't forget to get the relevant permission to get access to this slice of Statistics. 

Pre-landing pages

Pre-landing pages drum up potential customers and entice them to visit the Landing page.

 How to add Pre-landing pages to the offer

Pre-landing pages are given to you by the advertiser. They should be placed to Landing section on offer edit page: Admin panel -> Offer -> Edit -> 'Landing pages' Tab -> 'Tracking URL' field.

See the GIF below:

prelandingdoc.gif

Here you can see the following fields:

  1. ID: it is filled automatically. The ID of the Pre-landing page will appear in the tracking URL, using by an affiliate, so it is pretty easy to look at the certain Pre-landing page, used by a certain affiliate.
  2. Title: you can set up it whichever you want - it is just for your convenience. It is a mandatory field.
  3. Tracking URL: the Pre-landing page itself. It is a mandatory field. There is no need for parameters and macros in the links of Pre-landing pages.
  4. Preview URL: is usually the same link you put as a Pre-landing page. Preview URL will be used by the affiliate to look at the Pre-landing page as it is - it will make the process of Pre-landing page choosing easier. It is a mandatory field.
  5. Type: Landing or Pre-landing. Please choose Pre-landing to link the Pre-landing page.

How the affiliate can choose the certain Pre-landing page

To get the Affise tracking URL with Pre-landing page, the affiliate should do the following:

  1. Go to his partner panel.
  2. Choose the offer.
  3. Click on ‘Get link’.
  4. Go to ‘Transits’ section under the Tracking URL field.
  5. Select one of the Pre-landing pages. 

See the GIF below: 

preland.gif

The affiliate can look at the Pre-landing page by clicking on the ‘Preview’ button.

Once the Pre-landing page is chosen, the tracking link will contain &l=<prelanding_id> and &to=<encoded_prelanding_link>

import.png If only the Landing page is used, the Affise tracking URL will contain only &l=<landind_id>. If Affise tracking URL contains both Landing page and Pre-landing page, the link will have &l=<prelanding_id> and &to=<encoded_prelanding_link>

If you want to redirect visitors from Pre-landing page to some landing page, selected by the affiliate on his account, you need to add the following JavaScript code at the end of HTML code of the relevant Pre-landing page before the closing </body> tag: 

<script src="//track.url/preland.js"></script>

where track.url - tracking domain, used for this particular offer in Affise. For instance: if the tracking URL for the offer is https://rockitcompany.g2afse.com/click?pid=2&offer_id=131812, the HTML code should look like

<script src="//rockitcompany.g2afse.com/preland.js"></script>

See the example:

Prelandingcode.PNG

import.pngWhy this code is so important: it changes all links in the code page, attached to ‘a href=’ attribute, to the Affise tracking URL, used by Affiliate for a certain offer.

E.g., https://rockitcompany.g2afse.com/click?pid=2&offer_id=1&l=1234235

where l=1234235 is Landing page ID

If no Landing page is used, there will be just an ordinary tracking URL without l=1234235. That’s why it is important also to check the presence of ‘a href=’ attribute. Otherwise, the Pre-landing page code won’t work. 

Pre-landing pages and Landing pages work both with the default tracking domain and with custom tracking domain.

This enables all links on the Pre-landing page to redirect visitors to the Landing page specified by the affiliate in the affiliate network.  

Traffic flow in case of Landing page and Pre-landing page usage

If the affiliate chooses both the Landing page and Pre landing page, the traffic will go in the following way:

  1. The User goes to the affiliate link, which he set up into some banner
  2. This link redirects the user to the Affise tracking URL, which looks like
    https://rocketcompany.g2afse.com/click?pid=2&offer_id=1&l=1234235&to=aHR0cHM6Ly9kZW1vLmcyYWZzZS5jb20vY2xpY2s%2FcGlkPTImb2ZmZXJfaWQ9MTMxNzIyJmw9MTU3ODg1ODczNA%3D%3D 
    It allows users to get to the Pre-landing page.
  3. The user performs some activities and clicks on some button. 
  4. The Affise tracking URL redirects the user to the Landing page, which was chosen by the affiliate. The user gets to the offer.

 FAQ: 

1. Which link should be placed as the main tracking URL if the advertiser also uses Landing pages?

Usually, it is the main page of the offer, for example, the main page of the dating website. In this case, Landing page No. 1 is the page of the same website, focused on dating for men. Landing No. 2 is the page of the same website, focused on dating for women. 

2. When will the traffic be redirected to in case if the affiliate didn’t choose any Landing page, but chose the Pre-landing page?

In case when the affiliate does not select any Landing page, but he selects the Pre-landing, the click goes to the link which is placed in Tracking URL field (the main link of the offer):

mceclip0.png

3. Is it possible to see Statistics for Pre-landing pages?

Yes. There is no separate slice on Pre-landing pages, but you can check Statistics on Custom slice by choosing the flag 'Pre-landing'. Like in case with Statistics on Landing pages, you will see the Pre-landing column with Pre-landing title, set up on the Offer edit page. Don't forget to get the needed permission to get access to this Statistics.

4. What is the difference between the Additional Tracking URL in the offer and Landing page?

  1. Affiliate can choose which Landing page to use, but he can’t choose the Additional Tracking URL
  2. You can check Statistics on Landing pages in the relevant slice in Statistics. The only way to check Statistics on Additional Tracking URL is to choose geo/IP/carriers/etc. slices for this particular offer and check info according to geo/IP/carriers/etc. targeting restrictions for the targeting group where this Additional Tracking URL is set up.

import.pngIf there are Additional tracking URLs in the offer, but the affiliate uses the Landing page, which differs from main tracking URL and Additional tracking URLs - his click will be redirected to the Landing page.

5. Can I use both Deeplinks and Landing pages together?

No. If you set up both the Deeplink and Landing page, the traffic will go to the Landing page. Macro {deeplink}, which is used for Advertisers tracking URL, doesn’t pass any info in case if it is used in the Landing page.

6. How to set up the Landing page/Pre-landing page via API?

Both Landing page and Pre-landing page can be set up via API with the help of two methods:

POST /3.0/admin/offer
https://api.affise.com/docs3.1/#add-offer
POST /3.0/admin/offer/{ID}
https://api.affise.com/docs3.1/#edit-offer

Use the parameter landings.

import.pngMind that you need to keep the established API-call structure to set up the Landing page/Pre-landing page. See the links above.

article.pngThe following articles can be helpful:

If you have any questions left on Landing pages/Pre-landing pages set up, feel free to address them to Affise Technical Support Team via support@affise.com or your internal live-chat as long as to contact your Dedicated Account Manager.  

Updated by Tatiana Mankevich

 

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