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Affise Trafficback Feature

Time to read: 12 min.

topic.pngThe article covers the following topics:

What is Trafficback? 

Trafficback URL (Fallback, Redirect URL) is commonly used to monetize the remnant and non-targeted traffic. It may be applied when:

  • traffic is not valid by OS/GEO/DEVICE targeting at your offer;
  • traffic is blocked by enabled 'click-level antifraud' checkbox in the offer settings;
  • traffic is over the offer cap or the daily limits set for your publishers;
  • Partner was disconnected from the offer;         
  • Offer is ceased or blocked, etc.

import.png If you enable 'click-level antifraud' checkbox in the offer settings then all the fraud traffic will be redirected to the Trafficback URL. 

In case traffic cannot be accepted for any of the reasons above, the user may be redirected to the link specified as the Trafficback URL. As a result, you do not lose traffic and can monetize remnant traffic on other projects of the affiliate program or third-party resources. Also at Affise, you can either set up Local and Global Trafficback.

Where you can find the Trafficback option in Affise?

Trafficback Feature in Affise is currently represented by two types:

a) Local - Local Trafficback is set on an offer's level. Go to 'Offers' section -> 'Offer edit' page -> 'Tracking' Tab -> 'Trafficback URL' field:

local.gif

b) Global - Global Trafficback is set up on a platform's level. Go to 'Settings' section ->'Trafficback' -> 'Global Trafficback URL'. The difference between them is that local trafficback is applied to the offer, and if it is not set, global trafficback is applied as it works on the level of the platform.

Screen_Shot_at_May_21st_2020_-_4.59.43_pm_1.5x.png

import.pngDo not use postback URL as Global Trafficback, if you would like to get conversions for each click you receive. The click id won't be put to the postback link automatically and it will lead to a lot of broken postbacks with the error message 'Broken clickid'

How does it work?

There are several schemes of Trafficback work based on settings. 

Generally, remnant and non-targeted traffic can be redirected to:

  • Local Trafficback
  • Global Trafficback
  • Preview page (Preview URL can be set up in 'Offers' section -> 'Offer edit' page -> 'Tracking' Tab -> 'Preview URL' fieldMarkup 2020-06-02 at 10.22.43.png
  • Disabled page

The general scheme of Trafficback priority: Local Trafficback → Preview page → Global Trafficback → Disable page

There are 7 ways of Trafficback settings:

Local Trafficback

Global Trafficback

Preview page

Where the traffic will be redirected to

Yes

Yes

Yes

Local Trafficback

Yes

No

Yes

Local Trafficback

Yes

No

No

Local Trafficback

No

No

No

Disabled page

No

No

Yes

Preview page

No

Yes

Yes

Preview page (if the flag 'Use by other reasons' is off)

No

Yes

Yes

Global Trafficback (if the flag 'Use by other reasons' is on)

Traffic will be redirected to Trafficback URL when:

  • traffic doesn't match targeting restrictions (including cases when the Smartlink is used);
  • traffic didn't find a suitable targeting group (including cases when the Smartlink is used);
  • traffic is blocked by enabled 'click-level antifraud' checkbox in the offer settings;
  • when offering's cap is reached and the Overcap option is on. Read more about cap and overcap settings here;
  • offer's status is not 'active';
  • The affiliate is not enabled for the offer, he is disabled from the offer;
  • The advertiser is disabled for the affiliate.

import.pngThe traffic will always go to Disable page in the following cases:

  • invalid offer_id or pid id in the Affise tracking URL passed via Affise tracking URL in the related parameters: &offer_id= and &pid=
  • advertiser/affiliate/offer is not found/is deleted/not existent
  • affiliate is not active/on moderation/banned
  • there is no Global Trafficback, Local Trafficback, and Preview page set.

Which links can be used as Trafficback URL?

The following links can be used as Trafficback:

  1. Affise Tracking link. See the section How to set up Affise Tracking link as a Local/Global Trafficback below in this guide.
  2. Affise Smartlink. See the section How to set up Smartlink as a Local/Global Trafficback below in this guide.
  3. Third-party link. It can be any link to any website like https://google.com. Also, the Advertiser can give you the link he wants to get traffic to and it can be used as Trafficback too. If the Advertiser wants to track some additional info, you should also add additional third-party service's parameters and Affise macros to your Trafficback URL: here you can find the whole list of available Affise macros for the tracking links that can be used for your Trafficback URL.   import.png '{clickid}' or '{click_id}' macros should not be used in Trafficback URL since Affise clickid value will not be generated once a click is sent to Trafficback.
  4. Disabled page. If you want to send traffic to the Disabled page, it is needed to write /disabled.html : 

    Screenshot_48.png

How to set up Affise Tracking URL as a Local/Global Trafficback URL?

To do it, you should firstly choose the offer on the offer's list, which you will use as a Trafficback offer (receiving offer). Once the offer is chosen, you should move to offer's preview page where Affise tracking links are generated under 'Send the link to active affiliate' block on the right:

Here you should select the Affiliate to generate the link:

import.png Affiliate which is chosen should be connected to this offer or you can use a public offer:

Markup 2020-05-18 at 18.50.53.png

Example:

The generated tracking URL will look like this:

https://rocketcompany.g2afse.com/click?pid=2&offer_id=6

Change this part pid=2 to pid={pid}

So, your URL will be:

https://rockitcompany.g2afse.com/click?pid={pid}&offer_id=6
  • where {pid} - macro will be replaced with the ID of the Affiliate who is redirected to the Trafficback URL, which will help you to track the traffic properly and to understand which affiliate sends remnant and non-targeted traffic.

It is also possible to track which offer remnant and non-targeted is coming for. To do that the following parameter& macro should be added to your tracking link: &sub1={offer_id}. So the whole link will look like:

 https://rockitcompany.g2afse.com/click?pid={pid}&offer_id=6&sub1={offer_id}

Using this method, you can track the following info (if it was passed from affiliate initially via Affise tracking URL): IP, country, city, referrer, browser, OS, device model, User-Agent, click uniqueness, other info which is passed via &sub1-&sub8= parameters via Affise tracking URL. 

Which parameters/macros are to be used to pass such info: use parameters &sub1= - &sub8= , ref_id and imp_id.

import.png It is better to set up the offer without any targeting restrictions as a receiving offer (the offer where the remnant and non-targeted traffic will be redirected to), especially, if it is Global Trafficback. Otherwise, the traffic from the receiving offer is considered as non-targeted too and it will go to the same offer because it is set up as Trafficback. Thus the traffic will be cycled and click won't be generated.

How to set up Smartlink as a Local/Global Trafficback

Smartlink is a good way to monetize remnant and non-targeted traffic because usually, it contains several offers with different targeting restrictions, which allows such traffic to be redirected to some offer, chosen by Smartlink algorithm. Read more about the Smartlink setup and its algorithm here.

Your Smartlink should be updated in the following way:

Ex. http://rocketcompany.g2afse.com/sl?id=5a8c148a94864187413a7922&pid=50 

Change this part pid=50 to pid={pid}  - the logic is the same as in the case with Local Trafficback creating. So you link will look like this:

Ex. http://rocketcompany.g2afse.com/sl?id=5a8c148a94864187413a7922&pid={pid} 

Which parameters/macros are to be used to pass such info: use parameters &sub1= - &sub8= , ref_id and imp_id.

What else should I know before starting to use Trafficback?

At the page with Global Trafficback ('Settings' section -> 'Trafficback' -> 'Global Trafficback URL') settings you can see two checkboxes: 1) Use for disabled offers and 2) Use by other reasons.

2.png

  • Checkbox 'Use for disabled offers' works in the following way when it is ON: when there is Local Trafficback in the offer, the Global Trafficback will be used instead of it in the following cases:

a) Offer is paused/disabled;

b) The affiliate is disabled from the offer/not enabled to it;

c) The advertiser is disabled for the affiliate.

import.pngThe preview page existence does not influence traffic distribution in this case. If there is no Local Trafficback, but Global Trafficback exists - the traffic will go to Global Trafficback. 

Checkbox 'Use by other reasons' works in the following way when it is ON: when there is Local Trafficback in the offer, it will be used in the following cases:

a) Click didn't match targeting restrictions

b) There were not suitable targeting groups

c) Overcap option is ON

If there is no Local Trafficback, but the Preview page and Global Trafficback exists, the traffic will go to Global Trafficback. If the checkbox is OFF, the traffic will go to the Preview page. 

import.pngGlobal Trafficback will be used anyway if traffic didn't match all offers when using a Smartlink.

Trafficback Statistics

Where can I find Trafficback statistics?

Trafficback statistics column is available in the following slices of Statistics: Custom, Daily, Advertisers, Affiliates, Offers, and Countries.

What’s Trafficback statistics?

stats7.gif

Under Trafficback column you’ll be able to see a number of clicks (not hosts!) which were sent to Trafficback due to a particular reason. Once clicking on the number of clicks, you’ll be moved to the detailed statistics where you’ll be able to see the reason for sending the traffic to Trafficback and a number of clicks that were sent to Trafficback due to this/these reason(-s). 

You also can see the relevant data in the separate slice named 'Trafficback'

Annotation_on_2020-06-11_at_10-42-52.png

Who can check Trafficback statistics?

There is specific permission that needs to be granted to get access to the detailed trafficback data. If you’d like your user to see trafficback statistics reasons, you should update his/her user’s permissions and grant them the related permission: access to trafficback reasons stats:

Screenshot_80.png

All users can see the Trafficback column with the number of clicks under their level of access to the data. 

Which are trafficback reasons?

Screen_Shot_at_June_11th_2020_-_10.41.03_am_1.5x.png

The reasons for sending traffic to trafficback can be the following:

  • Invalid-offer - ‘offer_id’ which has been sent via Affise tracking URL is of an invalid format.
    Example:
     https://rocketcompany.g2afse.com/click?pid=2&offer_id=kittycat
  • Invalid-affiliate - pid’ which has been sent via Affise tracking URL is of an invalid format.
    Example.
    https://rockecompany.g2afse.com/click?pid=jonsnow14&offer_id=2
  • Unknown offer - the click was sent to the ‘offer_id’ which has never existed on Affise or was deleted. Example. https://rocketcompany.g2afse.com/click?pid=2&offer_id=
  • Unknown affiliate - the click was sent to the ‘pid’ which has never existed on Affise or was deleted. Example. https://rocketcompany.g2afse.com/click?pid=2900&offer_id=
  • Unknown-advertiser - the click was sent for the offer of the Advertiser which has been deleted from the system.
  • Inactive-affiliate - the click was sent by the Affiliate which has ‘inactive’ status in Affise system.
  • Inactive-offer - the click was sent for the offer which has a status different from ‘active. 
  • Disabled-affiliate - the click was sent by the Affiliate who does not have access to the offer, was disabled. 
  • Mistargeting - the click was sent and it does not match targeting restrictions of the offer, there were no suitable targeting groups or traffic is blocked by enabled 'click-level antifraud' checkbox in the offer settings.
  • Overcap - the click has been sent to the Trafficback URL because the cap was reached and the overcap option is enabled.

import.png If you see 'undefined' in Advertisers/Offers/Affiliates slices of the Statistics:

Markup 2020-05-19 at 11.25.54.png

It means that under 'undefined' you're viewing the amount of traffic which has been sent to:

  1. deleted by you from your Admin Panel Advertisers/Offers/Affiliates: all of them will be marked by the system as 'undefined' and the traffic which has been sent to them is sent to Trafficback. Let's also imagine you had Offer ID 5 with traffic targeting only for the USA. You have been receiving non-targeted traffic from your Affiliates (ex. from France) and all such clicks have been sent to Trafficback URL due to mistargeting reason and have been recorded in your Trafficback Statistics. One day you have decided to remove Offer ID 5. From the moment of deletion, such an offer will be marked as 'undefined' in your system. If you happen to view the statistics later for the date this offer has been receiving non-targeted traffic, among the statistics for still existent offers in your system, you'll see statistics for the deleted Offer ID 5 offer which will be marked as 'undefined'.
  2. non-existent in your Admin Panel Advertisers/Offers/Affiliates: ex. your Affiliate uses 'invalid' Affise Tracking URL with invalid Affise value of 'offer ID': https://rocketcompany.g2afse.com/click?pid=2&offer_id=offer100. Such traffic is sent to Trafficback and once you'll be viewing 'Offers' slice of statistics, you'll observe such clicks under 'Undefined' offer since the system cannot understand which offer/-s such traffic should have been applied to. The same logic can be applied to non-existent Advertisers or Affiliates.

import.pngThe reason 'inactive offer' will be shown each time when both offer and partner are not active.

FAQ

1) What is the difference between Local Trafficback and Global Trafficback?

The difference between them is that local trafficback is applied to the offer, and if it is not set, global trafficback is applied as it works on the level of the platform.

2) Why do I get the error 'ERR_TOO_MANY_REDIRECTS'?

It means the traffic is cycled. Below you'll find two cases where it can happen:

a) The initial offer has targeting restrictions and the same offer is used for Local Trafficback/Global Trafficback. If the click doesn't match restrictions, it goes for the same offer once again.

b) There is a Smartlink, which offers contain targeting restrictions and the same Smartlink is used for Local Trafficback/Global Trafficback. If the click doesn't find the appropriate offer from the Smartlink, it goes for the same Smartlink once again.

3) How to set up Trafficback via API?

Local Trafficback can be set up or edited via the following POST requests:

POST /3.0/admin/offer
https://api.affise.com/docs3.1/#add-offer
POST /3.0/admin/offer/{ID}
https://api.affise.com/docs3.1/#edit-offer

with the help of the parameter: trafficback_url

Preview page can be set up via the same methods with the help of the parameter: url_preview

Global Trafficback can be set up only in UI.

4) Can I set up Trafficback on the affiliate level?

No. You can set up Trafficback only for one particular offer or for all offers.

article.pngYou may also find the following articles helpful:

If you still have any questions left on Affise Trafficback Feature set up, feel free to address them to Affise Technical Support Team via support@affise.com  as long as to contact your Dedicated Account Manager.  

Updated by Lizaveta Talkachova

 

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