Affise <-> Branch Integration

Time to read: 5 min.


topic.pngThe article covers the following topics:

Branch Tracking URL(Click-Through URL)

The integration process starts with Branch Tracking URL (Click-Through URL). You need to add Branch  ~click_id parameter Affise {clickid} macro to the Branch Tracking URL. Put updated Tracking URL into the 'Tracking URL' field in the Offer edit page. Just go to the 'Offers' section - > 'Offer edit page' - > 'Tracking' Tab - > 'Tracking URL' field:


Tracking URL example:{clickid}&%243p=a_affise

In case you want to receive some additional information, you also may add some marcos to the Tracking URL. 

The full list of the Affise marcos for the Tracking URL:

{clickid} or {click_id} Click ID: a required macro
{pid} Affiliate ID
{ip} IP-address
{geo} Country code (ISO 3166-1 alpha-2)
{sub1} - {sub8} Subaccount 1 - Subaccount 8
{deeplink} Deeplink
{device_ua} Device User Agent
{offer_id} Offer ID
{rand} Unique number (UUID format, eg: 9cdf32d5-124e-4e06-b25b-4c92d3cec9dc)
{time} Unix time
{city} City
{time_petty} Time of click committing in format H:i:s
{date_only} Date of click committing in format Y-m-d
{affiliate_name} Company name of affiliate
{advertiser_id} ID of Advertiser
{offer_name} Offer Title
{referrer} Click referrer
{impression_id} Impression ID
{language} Device language
{fbclid} Facebook click ID

Affise Postback URL 

Next, you need it to add your Postback URL in order to get information about conversions from Branch. Your Postback URL should contain &clickid parameter with {click_id} and macro. You can set your postback in the 'Offers' section - > 'Offer edit page' - > 'Postbacks' Tab - > 'Integration pixels' field - > 'S2S (Postback)':


Affise Postback URL example:{click_id}&custom_field1={idfa}&custom_field2={aaid}

The full list of the Affise parameters for the Postback URL:

clickid A required parameter: should be replaced with advertiser’s macro for click id
action_id Unique conversion ID in the advertiser's system
goal Goal value
sum Conversion revenue 
ip IP address of visitor who made a request (partially hidden by GDPR policy)

Conversion status:

Approved - 1

Pending - 2

Declined - 3

Hold - 5

referrer Referrer (additional information on traffic and deeplinks)
comment Comment
secure  Hash password generated on offer, advertiser level
fbclid Facebook click ID
custom_field1 - custom_field7 Additional parameters

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If you have more questions on the Affise <-> Branch Integration, feel free to contact the Branch Support Team via the Branch Help center.

 Written by Anastasia Dziaruhina 

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