Retention rate is a metric that indicates the proportion of customers that have stayed with you for a while. The retention rate can be calculated annually, monthly or weekly.
Retention rate is calculated by measuring the percentage number of customers that you have retained over the chosen period.
Customer Retention Rate is one of the most important KPIs (if not the most important KPI) to your businesses, because it impacts revenue, customer satisfaction levels (which impacts account expansions and referrals) and the growth of the business.
Just select the period, offer and goal you need to check. This data will help you to optimize your campaign and change the payouts due to affiliate RR performance.