How To Work With Retention Rate & KPI Section?

How to work with 'Retention rate' section?

Your customer retention rate is a metric that will help you to analyze how successful your campaign is based on the retention rate perfomance.

To start using Retention Rate, navigate to ‘Statistics’ - > Retention Rate and make the following steps:rr.png

  1. Choose timeframe you need to check. Retention Rate will be depicted in terms of a day for a chosen timeframe.
  2. Choose the needed Offer ID. Make sure that Offer ID chosen contains at least two goals,for example, Install and Registration, or Install,Registration and Purchase.
  3. Press ‘View’.

As a result, you’ll be able to check statistics according to retention rate metrics. On the screenshot below we have chosen Offer with two goals: Install and Registration.



Affiliate : Affiliate ID (-s) who is (are) enabled for the offer chosen and has (have) some clicks and conversions.

Under column ‘Install’ you will see the number of the conversions that have been registered with the goal ‘Install’.

Under column ‘Registration’ you’ll see the percent (%) of the conversions which have been resulted in ‘Registration’.

As a result,  you see that 6 conversions (which is 50 %) out of 12 conversions for 'Install' resulted eventually in Registrations.

How to work with KPI section?

Knowing what you want to get from your campaign is fundamental to determine the key performance indicators (KPIs) that go along with your goals. The most commonly used KPIs are leads, conversions, conversion rate, revenue, and return on the investments (ROI).

To start using KPI, navigate to ‘Statistics’ - > KPI and proceed with the steps below:


  1. Choose timeframe you need to check.
  2. Choose the Offer ID
  3. Choose the goals you’d like to check KPI for. As a rule, the 1st goal should be more specific and the 2nd one is more general. Ex. Registration (more specific) / Install (more general) or Purchase ( more specific) / Registration (more general)
  4. And press ‘View’

As a result, you’ll be able to see KPI value (%) upon the chosen goals:



In KPI section you’ll be also able to set the edit payouts for the existing conversions of a chosen offer based on a KPI value.

Ex. if you’d like to decrease payout values of the existing conversions which KPI is less than 55 % by 20 %, set the needed KPI value under ‘KPI value’ field and Payout Percent under ‘Payout Percent’ field.


As a result, conversions' payouts for goal 'Registration' will be descreased by 20 % according to the changes made above.

Should you have any further doubts or questions on Retention Rate & KPI sections work, feel free to contact our support team via

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